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Our Tale

We’ve been exporting wild, natural lobster from New Zealand’s cool clear waters since 1984, and collectively have over 100 years experience supplying seafood to Asia. A family focused company, only low-impact and traditional methods are used to catch our lobster, resulting in the most sustainable and highest quality product possible. We personally know every fisherman who supplies us, many of whom fish the same waters their fathers and grandfathers fished before them.

100% wild and natural

Our Lobster


We use traditional methods to collect our wild lobster – each one is carefully caught and harvested undamaged from the sea by hand. While labour-intensive, this method has the advantage of leaving a minimal footprint on the marine environment with all unwanted catch able to be returned to the ocean unharmed.
Soon after landing, the lobster are sent directly to our specialist packing facilities at Auckland or Wellington airports, where they swim freely in our purpose built tanks until they’re ready to be sent to discerning diners throughout the world.

Unspoiled waters

Our People


After a very  short career as a fisherman, Geoff founded the company that is now NZ Red. Today he looks after our partners and suppliers, and the fishermen who harvest our lobster from throughout New Zealand.
He’s also a director of the NZ Rock Lobster Industry Council, and spends his down time cruising in his ’66 Mustang, loudly supporting the All Blacks and Auckland rugby, or relaxing at Piha on Auckland’s unspoiled wild west coast.


Peter’s in charge of managing NZ Red’s export customers and has been with the company for over 20 years.  Founding chairman of the Lobster Exporters Association he plays a pivotal role in ensuring the sustainability of the New Zealand lobster markets.

Pete’s a family guy, adventurous traveller, and obsessive Frisbee thrower.


Philippa has been with the company for 25 years, and has the logistics and marketing of live lobster down to a fine art. As a mother of five girls, she’s unflappable and always organized.

To escape her family she loves riding horses.

Hand caught

Our Family

Our close-knit community of fishermen and export staff are all committed to catching, packing and transporting our precious cargo in the most efficient, humane, and sustainable way possible. The sea and coast are our home and the source of our livelihood and we’ll continue to look after it for the generations that will follow us.

Alive & kicking

Our Friends

We only work with people and companies who share our attitude of caring for our natural resources, and who are dedicated to low impact catching methods and looking after the environment we work in. This artisanal attitude ensures our lobster stocks, and way of life, remain sustainable.


We heart lobster

Conservation – doing our bit

New Zealand is considered the seabird capital of the world and birds are an everyday, integral and enjoyable part of the
environment we are privileged to work within. We want to keep it that way and are a major sponsor of the Taiko Trust.
Check out the incredible work that the Trust and Wildlife International Management do here.

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We care

Contact Us


PH: +64 9 275 3360

Email Us

Copyright 2016 NZ Red. All rights reserved.